Designer, Developer, Maker
I launch products that empower and inspire. I've worked as a developer and as a designer, and I have the vision and experience to bridge the gaps between tech, design, marketing, and analytics.
I'm currently launching new digital experiences that support professional women at Ellevate Network ... while dreaming up my next DIY project.
I'm currently launching new digital experiences that support professional women at Ellevate Network ... while dreaming up my next DIY project.
Director of Product
@ Ellevate Network
@ Ellevate Network
Leading the expansion of Ellevate's technical team and online strategy.
- Manage a product team of three, responsible for streamlined sprint planning, user research, product marketing, and business development via strategic partnerships.
- Oversee all UI/UX design, interactive prototyping, data collection and analytics, automated intelligent email marketing, HTML templating, QA and technical issue triage, and all technical third party vendor relationships.
I'm most proud to have...
Conceptualized, prototyped, and scaled Ellevate Squads, a twelve-week online peer mentorship program with five thousand participants, driving a 90% increase in member acquisition (and leading to some amazing, tear-filled, life-changing stories).
Advocated for and successfully launched Ellevate Conversations, an online platform for direct and group messaging, resulting in a 2.5x increase in authenticated sessions in 2017.
Designed, hand-coded, and launched The Morning Boost, Ellevate's ultrapersonalized, AI-driven email newsletter, increasing email traffic by 2.4x at launch in 2016 and by an additional 33% with 2018's redesign.
Developed a team-wide user-centric and data focused culture by introducing a user research process, building a research collection database, hosting training workshops, and maintaining a widely used business intelligence platform.
As a member of Ellevate's initial technical team, redesigned and launching a new acquisition funnel, doubling paid membership conversion while also increasing annual revenue per customer by 28%.
Lead Software and Product Engineer
@ Next Jump
@ Next Jump
Working to improve how companies manage perks, benefits, and culture for their employees.
I joined Next Jump as a software engineer fresh out of college in 2010, and in five years I grew and did more than I thought was possible, from launching e-commerce products to a millions of employees to leading workshops with Whole Foods and Pfizer on their corporate culture.
My role spanned product manager, engineering manager, user experience designer, and corporate culture ambassador. My team wass responsible for the core shopping experience of Corporate Perks, an e-commerce marketplace handling over two billion in annual sales.
My role spanned product manager, engineering manager, user experience designer, and corporate culture ambassador. My team wass responsible for the core shopping experience of Corporate Perks, an e-commerce marketplace handling over two billion in annual sales.
Left to my own devices, you're likely to find me launching a new side project, experimenting with the possibilities behind different products and platforms - usually with a coffee in hand and the Food Network on in the background.
I've built MYDIY, a platform to help makers order customized DIY supply kits from their favorite blogs; Modern Campcraft, an Etsy Store for my own crafts and quilting, and most recently The Low Calorie Life, a food blog and companion Instagram account.
I've built MYDIY, a platform to help makers order customized DIY supply kits from their favorite blogs; Modern Campcraft, an Etsy Store for my own crafts and quilting, and most recently The Low Calorie Life, a food blog and companion Instagram account.