Leading the expansion of Ellevate's technical team and online strategy.
Manage a product team of three, responsible for streamlined sprint planning, user research, product marketing, and business development via strategic partnerships.
Oversee all UI/UX design, interactive prototyping, data collection and analytics, automated intelligent email marketing, HTML templating, QA and technical issue triage, and all technical third party vendor relationships.
I'm most proud to have...
Conceptualized, prototyped, and scaled Ellevate Squads, a twelve-week online peer mentorship program with five thousand participants, driving a 90% increase in member acquisition (and leading to some amazing, tear-filled, life-changing stories).
Advocated for and successfully launched Ellevate Conversations, an online platform for direct and group messaging, resulting in a 2.5x increase in authenticated sessions in 2017.
Designed, hand-coded, and launched The Morning Boost, Ellevate's ultrapersonalized, AI-driven email newsletter, increasing email traffic by 2.4x at launch in 2016 and by an additional 33% with 2018's redesign.
Developed a team-wide user-centric and data focused culture by introducing a user research process, building a research collection database, hosting training workshops, and maintaining a widely used business intelligence platform.
As a member of Ellevate's initial technical team, redesigned and launching a new acquisition funnel, doubling paid membership conversion while also increasing annual revenue per customer by 28%.
Bringing my love for crafts & DIY online, by helping other makers find their next project and easily order supplies. Live: mydiy.co
I personally conceptualized, designed, merchandized, and built mydiy using AngularJS to make it easier to order customzied supply kits for DIY projects from my favorite blogs. Popular projects have been paired with a set of handpicked supplies that you can order from Amazon Prime in a matter of minutes - no more waiting until you remember to visit the crafts store on the way home, no more wondering which gold spray paint is best.
Lead Software and Product Engineer @ Next Jump
Working to improve how companies manage perks, benefits, and culture for their employees.
I joined Next Jump as a software engineer fresh out of college in 2010, and in five years I grew and did more than I thought was possible, from launching e-commerce products to a millions of employees to leading workshops with Whole Foods and Pfizer on their corporate culture.
My role spanned product manager, engineering manager, user experience designer, and corporate culture ambassador. My team wass responsible for the core shopping experience of Corporate Perks, an e-commerce marketplace handling over two billion in annual sales.
Left to my own devices, you're likely to find me launching a new side project, experimenting with the possibilities behind different products and platforms - usually with a coffee in hand and the Food Network on in the background.