I build what I wish existed.

Tools for thinking, writing, parenting, gardening, and cooking. I don’t optimize for exits. I follow the ideas that feel worth my time and write about what I’m learning here.

By day, I lead a product and engineering team building technology for social impact. Sixteen years in, I'm still shipping.

Recent Projects

PocketHog app showing PostHog analytics widgets on iOS home screen

PocketHog

iOS App

PostHog is powerful, but the dashboard is not something you want to open 10 times a day. Your metrics on your home screen, always on.

Join TestFlight Beta
Magpie homepage showing 'Stop losing your best ideas'

Magpie

MCP + iOS App

Your ideas live in apps you don't control and chats that reset. Magpie captures them and brings them back when you're ready to work or write.

Try It Out
Party Studio app showing custom party invitations and printable designs

Party Studio

iOS App

Make your kids' parties more magical without becoming a graphic designer. Signs, invitations, decor; all of it custom to their whims and ready to print.

Download The App
MyVeggieGarden showing garden tracking with raised bed management

MyVeggieGarden

Web + iOS App

A field notebook and desktop planner for your vegetable garden... with a brain! Track what you grow so the knowledge doesn't reset every spring.

See My Garden
What I Made Again showing recipe tracking built on Paprika

What I Made Again

Web Platform

Spotify Wrapped for your kitchen. See what you actually cook, surface forgotten favorites, and share your best recipes with people who ask.

See What I'm Cooking

Mission-Driven Senior Leadership

I also lead product and engineering teams for mission-driven organizations, from scaling a corporate innovation platform to launching 0→1 programs for a global women’s network to replatforming a national nonprofit.

iMentor

EdTech non-profit driving college access

Managing Director of Technology

2023 — Current

We're building a new SaaS platform, re-platforming our existing programs, and unlocking new partnership revenue streams. My team has spearheaded org adoption of AI tools, product-led discovery, and iterative development practices.

Ellevate

B2C and B2B community for professional women

Product Manager → VP of Product & Technology

2015 — 2023

I designed and launched 0→1 initiatives that drove $2M+ in new revenue for our B2C and B2B businesses, including a cohort-based mastermind program powered by personalization algorithms.

NextJump

B2B2C employee discounts marketplace & leadership coaching

Software Engineer → Core Product Lead

2010 — 2015

I built core e-commerce functionality, including a loyalty currency and social reviews system. In addition to leading a 12-person team, I ran our flagship corporate culture institute, training leaders from Whole Foods, Pfizer, and Zappos.

Conversation Starters

DM me your favorite podcast!

Creative problem-solving for big-hearted ventures.

Rebecca Spitzer

I've spent 16 years leading teams, but what energizes me is the build.

I'm drawn to products that solve real problems, not problems invented to justify an exit. I like teams that have fun while building something mission-driven.

If you have the spark of an idea, let's talk it through! I love validating ideas, vibe-coding prototypes, and figuring out what to build next. I'm at my best bringing clarity to ambiguity.

Need a conversation starter? I live in NJ, commute to NYC, and balance work, side projects, coaxing my kids to try new recipes, and pruning powdery mildew out of my garden... almost always listening to a podcast.